Strömma is a women’s active wear brand that focuses on highly functional products made with precision, quality, and technical fabrication. Founder Carissa Dahl wanted to combine her training in fashion design with her love of the outdoors. She launched Strömma through a Kickstarter campaign in spring 2016 to crowdsource development and push the company to a new level.
The word Strömma means “to ow” in Swedish and suggests a feeling of motion and strength. Carissa’s debut product was the POP skirt, a simple wrap-around skirt made of waterproof material that can go anywhere the active woman dares—from the pool to après ski and the trail to the top of a mountain.
The line also includes a tote, duf e, GOGO gym bag, and mini zip bag along with t-shirts and tanks. Carissa designs all of the fabrics with an eye for pizzaz—creating products that are rich with color and personality.